Benefits of using a print management company
Inhouse sourcing vs Print management
Print media is one of the oldest and basic forms of communication. Even after the advent of digital media, print has not lost its charm or relevance. However, how print is managed has changed significantly. The last decade has seen a decline in the number of traditional printers in the industry which has made it harder for agencies to manage their own print requirements in-house. Print is changing and technology is advancing - life’s not as simple as going to your same old supplier. Perhaps outsourcing to a print management company could be the answer. Bright Green is a print management company with over 20 years experience in managing all types of print and with an extensive database of trusted suppliers. There are many benefits to outsourcing your print - there’s our knowledge and expertise for a start. And that’s not all...
Cost and budget management
Your end client wants a fantastically printed product that hasn’t broken their marketing budget. Understanding and appreciating a client budget builds trust.
Since we set up in 2015, we’ve added to a well-established network of trusted suppliers that our team had built over many years. It’s through those relationships that we can negotiate the best price on print jobs – and these savings are passed onto you, our client. The longer we work with you, the more we can gain an understanding of your various requirements which in turn, means we can offer you ways to increase your efficiency and save money.
Core concentration
As we said, in-house sourcing of print takes time, and time is money. Working with a print management company takes the stress out of a print project. You don’t have to deal with responsibilities such as quality control, timescales or print project management. This then frees you up to concentrate on the core area of your business It makes no sense to pay one of your top designers to look for print quotes or manage a delivery. We take that hassle away.
Innovative ideas
As an agency, you want to ensure that your clients’ print campaigns have a competitive edge, and they are relying on you to deliver a brilliant campaign. Here at Bright Green, our expertise within the print industry allows you to deliver inspiration through innovation to your client. There are constantly new developments within the print industry, and we are in a position to embrace and recommend these to you. Our knowledge, experience and connections can deliver a cutting edge printed marketing campaign ensuring a successful result for both you and your client.
Quality
It sounds simple but paper is fundamental in any print project. We know the range of papers available and how they play a significant role in the outcome of a print project. There is a myriad of options available and taking the time to understand the type of product that is to be produced means we can advise on the various formats, sizes, finishes and weights that will give the greatest impact. This means we can then select the perfect press for each job.
Sustainability success
Sustainability is a challenge for many businesses and print is a key area to focus on. Using sustainable materials for your marketing collateral should be part of your overall environmental policy. If you can use FSC paper, you’re helping your clients reduce their carbon footprint. You can also then include these efforts in your Corporate Social Responsibility report so it’s a win-win for you and your client!
Always accountable
Choosing a print management company means that you have one provider to manage all your printing projects who is then responsible for coordinating all the logistics and parties involved. This single point of contact can manage the project; from the initial writing of the print specs, requesting then checking quotes, dealing with any queries, as well as managing timescales, packaging and delivery (to name a few!) ensuring you get the job you’re expecting on time and on budget.
An honorary team player
We like to think of ourselves as an extension of your team and your business. As we mentioned earlier, it’s about letting you concentrate on the job you’re there to do and trusting us to deliver a perfect print job. Print media has the advantage of making a longer impact on the minds of the customer and we want to help you achieve that for you and your clients.
Come and chat to us about how we can help you streamline and manage your print projects or visit our website to have a look at some of our most recent work.