Do you really need to send Christmas cards?

It’s that time of year that we’re getting asked for (whispering it!) corporate Christmas cards…. We’ve seen an increase in the number of digital cards sent over the years but quite frankly, they don’t float our boat so much.

The value of a corporate Christmas card shouldn’t really be underestimated. Sending Christmas cards to clients, customers, and business partners can be a valuable way to build and maintain positive relationships. It's a gesture of goodwill that can help strengthen your professional connections.

A well-designed and thoughtful Christmas card can reflect positively on your brand image. We’ve created some cracking ones over the years so can help with that! A memorable card demonstrates that your business cares about its stakeholders and/or clients and a small gesture goes a long way. Personalised Christmas cards go that extra mile as they add that personal touch to your interactions with clients and partners.

It’s subtle direct marketing at its finest. Use them to remind recipients of your products or services or to share information about any special holiday promotions or events. Win-win!

The timing of sending cards is essential. Sending them too early or too late may diminish their impact. Aim for a period when people are typically in the holiday spirit – never before the start of December or the day of the Christmas party!

There are a lot of options and ways to create a standout Christmas cards that will show appreciation and strengthen connections with clients, customers, and partners, and when done thoughtfully, it can benefit your business.