Print industry trends

The print industry in the UK has been going through significant changes in recent years due to the digitalisation of media and the rise of online communication channels.

What to expect more of in 2023

Personalisation: Consumers are looking for more personalised products, and the print industry is no exception. Print companies are now offering customisation options to create personalised products such as invitations, packaging, and marketing materials.

Sustainability: The print industry is increasingly focusing on sustainability, with many companies adopting environmentally friendly practices and using eco-friendly materials. Here at Bright Green, we will always look to offer the most sustainable print solution for clients.

Digitalisation: The digitalisation of the print industry continues to evolve, with more print companies investing in digital printing technology to offer faster and more cost-effective printing solutions. Print companies are increasingly integrating digital media into their services, offering augmented reality (AR) and interactive print options that bring printed materials to life.

Short-run printing: We’ve seen a big increase in demand for short-run printing as businesses look for cost-effective ways to produce smaller quantities of marketing materials and packaging.

On-demand printing: On-demand printing is becoming more prevalent, allowing businesses to produce print materials as and when they are needed rather than keeping large quantities in stock.

Subscription services: Subscription-based print services are gaining popularity, offering businesses a more cost-effective way to produce marketing materials and other printed products on a regular basis.

Overall, the print industry in the UK is adapting to the changing needs of consumers and businesses, offering more personalised, sustainable, and digitally integrated printing solutions. Come and talk to us and let us find you the best print solution for your campaign.