What does it mean to have Bright Green as your print partner?
In this case study, we’ll walk you through exactly what that looks like by taking a closer look at one of our long-standing and much-loved clients - Worldwide Cancer Research.
The Pros…
A dedicated account handler who “gets it” Every client we work with is paired with their own account handler, someone who takes the time to really understand the brand, the goals behind each project, and the practicalities of how the printed items will be used.
For Worldwide Cancer Research, this matters because some projects are internal, some are public-facing, some are one-off event pieces, and others need to stand the test of time. Having a consistent point of contact means we build a strong, collaborative relationship where everyone is on the same page.
Brand expertise from day one One of the first things we do is get to grips with the brand guidelines. This lets us use our experience to apply the brand consistently across a whole range of printed products. Not all colours behave nicely in print, but Worldwide Cancer Research’s vibrant palette plays a big role in helping them stand out. By choosing the right production methods and stocks for each job, we make sure those bright colours stay true across everything we produce.
Practical advice across every type of print From stationery and office graphics to promotional items and event materials, we’re always on hand to advise on the best way to design, produce, and install each piece. With over 50 years of collective experience in the team, there’s not much we haven’t seen, and we bring that knowledge to every project.
Proactive ideas that make a real difference We’re always looking for ways to add value. That might mean suggesting a creative finish for a simple booklet, tweaking a mailer to make it more effective, or finding ways to stretch budgets further. For us, it’s never about squeezing the most out of a job, it’s about building long-term partnerships where everyone benefits.
Design support whenever it’s needed We work happily alongside both in-house designers and external partners, offering help on artwork setup to ensure perfect print results. We regularly create and supply cutter guides for everything from packaging to banners and we never charge for this. It’s simply part of the service.
Free storage & call-offs To help Worldwide Cancer Research take advantage of bulk ordering (without drowning in boxes), we offer free storage and straightforward call-offs. It’s ideal for year-round essentials that you don’t want piling up in the office.
Fast turnarounds when the pressure’s on While Worldwide Cancer Research is usually brilliantly organised, last-minute print needs happen to the best of us. We’re experts at quick turnarounds - sometimes within just a few hours. When timelines feel impossible, we’re always ready with solutions.
Above all, it’s a partnership We genuinely see ourselves as part of their extended team. We meet regularly, encourage open feedback, and constantly look for ways to improve the service we deliver. When they succeed, we succeed.
Here’s what Worldwide Cancer Research had to say about working with us:
"We really like the process of how we work with Bright Green and appreciate your expertise and guidance. We value the professionalism, quality and consistency. And very much appreciate when you turn things round for us quickly!"
The Cons…
We’re still working on this and honestly, we’re struggling so far!